Goal of Increasing Sales Requires Updated Branding Campaign

An established medical equipment manufacturer wanted to dramatically increase sales. The Medical Package strategic planning team recommended that the client strengthen its market position as a leader in its market niche. After researching the field and surveying medical experts, our creative team devised a tagline for the company and recommended consistency in branding. The manufacturer lacked Podium Speakers at key national medical conferences, which indicated a need for a medical advisory panel. The Medical Package provides access to the finest thought leaders and experts from multiple clinical functions (e.g. specialists, EPs, Hospitalists, and Administrators) to ensure the accuracy of educational and promotional pieces. This medical oversight enables the client to make appropriate use of the company’s wide product offerings and long history. The multifaceted branding campaign currently focuses on one of the company’s existing products, starting from the ground up with a new name. In today’s rapidly changing healthcare environment, purchasing agents need current regulatory information, which will be fulfilled by an e-newsletter for which the medical advisory panel provides editorial review and guest authors.

Protection of Personnel, the General Public and the Environment

Mercury is toxic - that is a generally known and accepted fact. The big question was then, whether it would be feasible, given today's conditions, to start this production process again?

Before commencing work some leading German health & safety medical experts were consulted. Prof. Scheuch of the Medical School at the University of Dresden is one such health & safety expert, specialising in „working with mercury“. He wrote: „ ... that if all work-based health and safety precautions were observed, the work could be carried out without hazard to humans and environment“. The coating room was sealed using tiles on the walls and synthetic materials soldered into the flooring. The atmosphere is the room was as sterile as that of an operating theatre. The staff wore protective breathing masks and full sets of protective clothing. The clothing was changed in an anteroom. All waste materials from the production process and all work clothing articles were collected in special containers and sent to a specialist recycling company in Lübeck for disposal. Employees working with mercury were regularly subjected to medical examinations. In microelectronics and chemical industries far more hazardous substances are used. It is always important to observe correct health and safety regulations. Photo: Ronald Bonss / Momentphoto.de

Finally some examples from the 17th and 18th century which illustrate how careless handling of mercury caused extreme health problems to the employees in the factories. In the research carried out before we developed this technology, we can across many publications relating to poisoning of staff in thermometer manufacturing, dentistry and other professions in which mercury was used. The purify mercury it was placed into leather pouches and pressed out again. The pollutants remained in the pouch. After some time the leather became brittle and was no longer usable. But it could still be deployed in shoe manufacturing, as described in the 1888 book "Die Fürther Quecksilber - Spiegelbelegen und ihre Arbeiter" (Furth Mercury Coatings and the employees): „ ... the people employed to press the remaining mercury out of the pouches before the leather was deployed for other purposes..... often suffered from mercury poisoning. My investigations did not just cover those who handled the pouches, but also employees concerned with packaging materials, cobblers, etc who purchased the old mercury pouches and deployed them for other purposes. It was not abnormal to buy boots from a junk dealer and find that a mercury layer appeared on the leather. The victorious Swiss wore golden ring on their toes after the Wars of Burgundy - today's proletarians wore silver-coated boots. An alloy of lead and pewter was generally used to manufacture lead soldiers, a favourite toy in our martial times. To economise some Nuremburg and Furth manufacturers did not use pure pewter, but purchased waste pewter from mirror manufacturers, which contained varying quantities of mercury. In this way the poison was passed on to other manufacturing industries ...“

Autopsy Experts

An autopsy, also known as a post-mortem examination, necropsy, or obduction, is a medical procedure that consists of a thorough examination of a corpse to determine the cause and manner of death and to evaluate any disease or injury that may be present. It is usually performed by a specialized medical doctor called a pathologist,

Autopsies are either performed for legal or medical purposes. A forensic autopsy is carried out when the cause of death may be a criminal matter, while a clinical or academic autopsy is performed to find the medical cause of death and is used in cases of unknown or uncertain death, or for research purposes. Autopsies can be further classified into cases where external examination suffices, and those where the body is dissected and an internal examination is conducted. Permission from next of kin may be required for internal autopsy in some cases. Once an internal autopsy is complete the body is reconstituted by sewing it back together.

AMFS maintains a network of 8,500+ pre-qualified medical experts in 250+ specialties whom we can contact and retain for you. We employ in-house physicians who are prepared to consult, recommend and arrange for medical analysis and testimony as required by you.

Our extensive experience and large physician database enable us to rapidly identify and interview potential medical experts on your behalf and provide you with the C.V.s of those who are best suited to your case.

Medical Experts Nationwide

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When did B movie starlets become medical experts?

 http://medicalexperts-r3-v1.blogspot.com/ I’m dismayed to discover that I apparently wasted 8 years in medical training. Four years of medical school and four years of residency were over-kill (pardon the expression). It seems that in 2009 the most important requirement for a medical authority is to be a former B movie starlet.
That’s right. Ricki Lake is evidently an expert on childbirth, Jenny McCarthy is an expert on immunology, and Susan Somers is an expert on chemotherapy (in the immortal words of Orac of Respectful Insolence, she is currently carpet bombing the media with “napalm-grade stupid about cancer”).
What, you might ask, are the qualifications of these experts beyond their tawdry celebrity? Well, Ricki Lake completed two (count ‘em, 2) semesters at Ithaca College; Jenny McCarthy dropped out of Southern Illinois University in favor of a career at Playboy; and Suzanne Somers dropped out of Lone Mountain College after 6 months.
All three had advanced training as well. Ricki Lake has actually given birth to two children. Jenny McCarthy has a child she believed was afflicted with autism. And, Suzanne Somers actually had cancer. If that’s not enough to make you a medical authority, I don’t know what is.
It’s hardly surprising that celebrity has gone to the heads of these women and made them think they are medical experts (look at Kate Gosselin if you want to see what celebrity can do), but what is the matter with the millions of people who appear to believe the drivel fabricated and spouted by these women? What has happened to us, America?
How can anyone believe anything they have to say on any medical topic? Does anyone seriously think they are qualified to dispense medical advice? Aren’t you embarrassed to be consulting actresses for information on sophisticated medical issues?
Is this part of the dismaying strain of anti-intellectualism that has longed plagued our country? Do people honestly think that those smarty-pants doctors don’t have any knowledge that couldn’t be acquired on “Three’s Company”?
Or should we blame this farcical behavior on the American penchant for conspiracy theories, the more outlandish the better? Do people really have so little faith in organized medicine that they consider Suzanne Somer’s cancer advice more likely to cure them than medical treatment?
Personally, I blame it in part on the Republicans. For the past 30 years we have been subjected to a relentless drumbeat of propaganda insisting that government can do nothing right, while they simultaneously distributed the contents of the public coffers to their personal friends or themselves.
I am a cynical person, but really folks? The government is paying for and recommending the distribution of injectable poisons? Big Pharma wants to create of generation of autistic people? Chemotherapy is a plot to keep you from the real cure for cancer? That’s not cynicism; it is credulousness.
Inquiring minds want to know: How can anyone claim with a straight face to believe that Ricki Lake knows anything about childbirth? How could anyone possibly believe that Jenny McCarthy knows about immunology simply by dint of having a child who she thought was autistic. And Suzanne Somers? Does anyone seriously believe that the purveyor of the “Thigh-Master” just happened to discover the cure for cancer in her spare time?
Someone please explain it to me, because for the life of me I, like other doctors, cannot figure it out.