Goal of Increasing Sales Requires Updated Branding Campaign

An established medical equipment manufacturer wanted to dramatically increase sales. The Medical Package strategic planning team recommended that the client strengthen its market position as a leader in its market niche. After researching the field and surveying medical experts, our creative team devised a tagline for the company and recommended consistency in branding. The manufacturer lacked Podium Speakers at key national medical conferences, which indicated a need for a medical advisory panel. The Medical Package provides access to the finest thought leaders and experts from multiple clinical functions (e.g. specialists, EPs, Hospitalists, and Administrators) to ensure the accuracy of educational and promotional pieces. This medical oversight enables the client to make appropriate use of the company’s wide product offerings and long history. The multifaceted branding campaign currently focuses on one of the company’s existing products, starting from the ground up with a new name. In today’s rapidly changing healthcare environment, purchasing agents need current regulatory information, which will be fulfilled by an e-newsletter for which the medical advisory panel provides editorial review and guest authors.